Izinto eziphambili zokuThatha

• I-Duracell, i-Energizer, kunye noJohnson balawula imarike yebhetri ye-alkaline, ngokuhlangeneyo babambe ngaphezulu kwe-80% yesabelo sehlabathi ngenxa yokuzinikela kwabo kumgangatho kunye nokutsha.
• Intshayelelo kaDuracell yeI-Duracell OptimumIfomula yongeza ukusebenza kwesixhobo kunye nobomi bebhetri, nto leyo iyenza ibe lolona khetho luphezulu kwizicelo zokukhupha amanzi amaninzi.
• I-Energizer ikhokelela kuxanduva lokusingqongileyo kunye neebhetri ze-alkaline ze-zero-mercury, ukubeka umlinganiselo wokuzinza kwishishini.
• UJohnson ugxininise kwizinto ezininzi, ukuvelisa iibhetri eziphezulu zokusebenza ezifanelekileyo kuzo zombini i-drain-drain and high-drain device, ukubonelela kwiimfuno ezininzi zabathengi.
• Bobathathu abavelisi babeka phambili ukuzinza, ukuphumeza iindlela zokusebenzisa i-eco-friendly kwimveliso kunye nokupakishwa ukunciphisa impembelelo yabo yokusingqongileyo.
• Ubuhlakani obucwangcisiweyo kunye nothungelwano oluluqilima lokuhambisa lwenza ezi nkampani zikwazi ukugcina ubukho obomeleleyo behlabathi, ukuqinisekisa ukuba iimveliso zabo ziyafikeleleka kwihlabathi liphela.
• Ukukhetha uphawu oluchanekileyo lwebhetri yealkali kuxhomekeke kwiimfuno zakho ezithile: iDuracell yokusebenza, i-Energizer yozinzo, kunye noJohnson ngokuguquguquka kunye nokufikeleleka.

Umenzi 1: Duracell

Isishwankathelo seNkampani

Imbali kunye nemvelaphi

I-Duracell yaqala uhambo lwayo kwi-1920s, iqhutywa ngumsebenzi omtsha kaSamuel Ruben noPhilip Mallory. Intsebenziswano yabo yabeka isiseko senkampani eya kuthi kamva ichaze imboni yebhetri. Yasungulwa ngokusemthethweni ngo-1965, iDuracell yakhawuleza yafana nokuthembeka kunye nokusebenza. Kwiminyaka emashumi, iye yazisa iimveliso ze-groundbreaking, kubandakanywa ne-alkaline yokuqala ye-AA kunye neebhetri ze-AAA. Namhlanje, iDuracell ime njengomvelisi ohamba phambili wehlabathi weebhetri zealkaline ezikumgangatho ophezulu, iibhetri ezinokutshajwa, kunye neebhetri ezizodwa.

Ubukho behlabathi kunye nokufikelela kwiMarike

I-Duracell isebenza kwinqanaba lehlabathi, ikhonza izigidi zabathengi kumazwekazi. Iimveliso zayo zinika amandla izixhobo ezindlwini, kumashishini nakumashishini kwihlabathi liphela. Ngothungelwano lokusabalalisa oluqinileyo, i-Duracell iqinisekisa ukuba iibhetri zayo zifikeleleke kwiimarike zombini eziphuhlisiwe kunye nezikhulayo. Indawo eyomeleleyo yenkampani kuMntla Merika, eYurophu, naseAsia iqinisa isikhundla sayo njengomdlali obalaseleyo phakathi kwabavelisi be-OEM yebhetri yealkali. Ukuzibophelela kwayo kumgangatho kunye nokusungula izinto ezintsha kuzuze ukuthenjwa ngabathengi kunye namaqabane orhwebo ngokufanayo.

Iimpumelelo eziphambili

Izinto ezintsha kwiTekhnoloji yeBatri yeAlkaline

I-Duracell isoloko ikhokele indlela ekutshayeleni ibhetri. Yazisa iI-Duracell Optimumifomula, eyilelwe ukuphucula ukusebenza kwesixhobo kunye nokwandisa ubomi bebhetri. Olu tshintsho lubonisa ukuzinikela kwenkampani ekufezekiseni iimfuno eziguquguqukayo zabathengi bale mihla. Ugxininiso lukaDuracell kwizixhobo eziphezulu zokukhupha i-drain nayo iye yayibeka bucala, iqinisekisa ukuba iibhetri zayo zihambisa ukusebenza kakuhle kwizicelo ezifunwayo.

Amabhaso kunye nokuWona

Ukugqwesa kukaDuracell akukhange kuqatshelwe. Inkampani ifumene amabhaso amaninzi ngegalelo layo kwishishini lebhetri. Ukuzinikela kwayo kuzinzo kunye noxanduva lokusingqongileyo kuye kwaqatshelwa kwihlabathi jikelele. La mawonga aqaqambisa indima kaDuracell njengovulindlela kuzo zombini itekhnoloji kunye noxanduva lweshishini.

Isakhono seMveliso kunye neziQinisekiso

Umthamo weMveliso woNyaka

Izakhono zokuvelisa zikaDuracell azihambelani. Inkampani yenza izigidi zeebhetri ngonyaka, ibonelela kwiintlobo ezininzi zezicelo. Amaziko ayo asemgangathweni aqinisekisa umgangatho ohambelanayo kunye nokusebenza kakuhle, okwenza ukuba ihlangabezane nemfuno ekhulayo yezisombululo zamandla athembekileyo.

Iziqinisekiso zoShishino kunye neMigangatho

I-Duracell ibambelela kwimigangatho ephezulu yoshishino, ifumana izatifikethi ezigxininisa ukuzibophezela kwayo kumgangatho kunye nokhuseleko. Ezi ziqinisekiso zibonisa ukuzinikela kwenkampani ekuziseni iimveliso ezihlangabezana nezingaphaya kolindelo lwabathengi. Ugxininiso lukaDuracell ekuzinzeni lubonakala kwimigudu yokunciphisa impembelelo yendalo ngokusebenzisa iinkqubo eziphuculweyo kunye nokupakishwa.

Amanqaku okuthengisa awodwa

Iingenelo zokukhuphisana

I-Duracell ivelele njengenkokeli kwishishini lebhetri ye-alkaline ngenxa yokuzinikela kwayo okungagungqiyo kumgangatho kunye nokutsha. YenkampaniI-Duracell OptimumIfomula ibonisa ukugxila kwayo ekwandiseni ukusebenza kwesixhobo kunye nokwandisa ubomi bebhetri. Olu tshintsho lubonelela kwiimfuno zabathengi banamhlanje abafuna ukuthembeka kwizixhobo zokukhupha amanzi aphezulu. Ukukwazi kukaDuracell ukuzisa rhoqo iibhetri ezisebenza kakhulu kuyenze yathenjwa zizigidi kwihlabathi liphela.

Ipotfoliyo yemveliso ebanzi yenkampani ikwanika ukhuphiswano. Ukusukaiibhetri zealkaline to iibhetri ezizodwakwayeiinketho ezinokutshajwa, I-Duracell inikeza izisombululo zoluhlu olubanzi lwezicelo. Iimveliso zayo zinika amandla yonke into ukusuka kulawulo olukude ukuya kwizixhobo zemizi-mveliso, ebonisa ukuguquguquka kunye nokuthembeka. Ubukho bemarike obuqinileyo bukaDuracell kuqoqosho oluphuhlileyo kunye nolukhulayo luqinisa ngakumbi isikhundla sayo njengenkokeli yehlabathi.

Olunye uncedo oluphambili lusekuzinikezeleni kwalo kuzinzo. I-Duracell isebenza ngokunyanisekileyo ukunciphisa impembelelo yayo yendalo ngokuphucula ukupakishwa kunye neenkqubo zokuvelisa. Oku kuzibophelela kuhambelana nabathengi abakhathalela indalo kwaye komeleza igama lebrendi njengomvelisi onoxanduva.

Intsebenziswano kunye neNtsebenziswano

Impumelelo kaDuracell ikwaqhutywa bubuhlakani bayo bokusebenzisana kunye nentsebenziswano. Inkampani isebenzisana nabathengisi abaphambili kunye nabasasazi ukuqinisekisa ukuba iimveliso zayo ziyafikeleleka kubathengi kwihlabathi liphela. Le nethiwekhi yokusabalalisa yomelele ivumela iDuracell ukuba igcine ubukhosi bayo kwimarike kwaye ihlangabezane nemfuno ekhulayo yezisombululo zamandla athembekileyo.

Ukongeza kwintsebenziswano yokuthengisa, i-Duracell ibandakanyeka kwintsebenziswano enentsingiselo ehambelana nemilinganiselo yayo. Umzekelo, inkampani ixhasa amaphulo oluntu kunye neenzame zokunceda kwintlekele ngokunikela ngeebhetri kunye nezibane. Le minikelo ibonisa ukuzibophelela kukaDuracell ekwenzeni impembelelo entle kuluntu.

Inkampani yabazali bakaDuracell,eBerkshire Hathaway, yongeza ngakumbi isikhundla sayo sokukhuphisana. Ngenkxaso yale ngqungquthela yehlabathi, iDuracell ixhamla kuzinzo lwezemali kunye nokufikelela kwizixhobo eziqhuba izinto ezintsha kunye nokukhula. Olu dlelwane lugxininisa ukukwazi kwenkampani ukuziqhelanisa neentsingiselo zemarike kunye nokugcina ubunkokeli bayo kwishishini lebhetri.

Umenzi 2: Umenzi

Isishwankathelo seNkampani

Imbali kunye nemvelaphi

I-Energizer inelifa elaqala emva kwenkulungwane ye-19. Yaqala ngokuveliswa kwebhetri yokuqala eyomileyo, eyaguqula izisombululo zamandla aphathwayo. Ukutyhubela iminyaka, i-Energizer yavela yaba yinkokeli yehlabathi kushishino lweebhetri. Ukuzinikela kwayo kwizinto ezintsha kunye nomgangatho kuye kwaqhuba impumelelo yayo. Namhlanje, i-Energizer Holdings ime njengovulindlela kwitekhnoloji yebhetri yealkaline, ibonelela ngezisombululo zamandla ezithembekileyo kubo bobabini usetyenziso kunye noshishino.

Ubukho behlabathi kunye nokufikelela kwiMarike

I-Energizer isebenza kwinqanaba lehlabathi ngokwenene. Iimveliso zayo zifumaneka kumazwe angaphezu kwe-140, nto leyo eyenza ibe lelinye lawona magama aziwayo kumandla aphathwayo. Uthungelwano olubanzi losasazo lwenkampani luqinisekisa ukuba iibhetri zayo zifikelela kubathengi kuzo zonke iikona zehlabathi. Ubukho obunamandla be-Energizer kuMntla Melika, iYurophu, kunye neAsia buye baqinisa isikhundla sabo njengenkokeli yentengiso. Ukukwazi kwayo ukuziqhelanisa neemarike ezahlukeneyo kunye nokuhlangabezana neemfuno ezahlukeneyo zabathengi ibe yinto ephambili ekukhuleni kwayo okuzinzileyo.

Iimpumelelo eziphambili

Izinto ezintsha kwiTekhnoloji yeBatri yeAlkaline

I-Energizer ithe gqolo ukutyhala imida yobuchwepheshe bebhetri. Yazisa ibhetri yealkaline yokuqala eyiziro-mercury yehlabathi, imisela umgangatho omtsha woxanduva lokusingqongileyo. Inkampani iphinde yaphuhlisa i-Energizer MAX, eyenzelwe ukunika amandla ahlala ixesha elide ngelixa ikhusela izixhobo ekuvuzeni. Olu tshintsho lubonisa ukuzinikela kwe-Energizer ukuhlangabezana neemfuno zabathengi zokusebenza kunye nozinzo.

Amabhaso kunye nokuWona

Igalelo le-Energizer kwishishini lebhetri lizuzele amawonga amaninzi. Inkampani iye yamkelwa ngokuhambela phambili kwetekhnoloji kunye nokuzinikela kwayo kuzinzo. La mabhaso agxininisa indima ye-Energizer njenge-trailblazer kwintsimi ye-alkaline battery battery abavelisi be-OEM. Iinzame zayo zokunciphisa impembelelo yokusingqongileyo kunye nokuphucula ukusebenza kwemveliso imisele imilinganiselo yoshishino.

Isakhono seMveliso kunye neziQinisekiso

Umthamo weMveliso woNyaka

Ubunakho bemveliso ye-Energizer buyamangalisa. Inkampani yenza iibhiliyoni zeebhetri ngonyaka, ibonelela kwiintlobo ezininzi zezicelo. Amaziko ayo asemgangathweni aqinisekisa ukusebenza kakuhle kunye nomgangatho ohambelanayo. Lo mthamo mkhulu wemveliso wenza ukuba i-Energizer ihlangabezane nemfuno ekhulayo yehlabathi yezisombululo zamandla ezithembekileyo.

Iziqinisekiso zoShishino kunye neMigangatho

I-Energizer ibambelela kwimigangatho engqongqo yoshishino, ifumana izatifikethi ezigxininisa ukuzibophelela kwayo kumgangatho nokhuseleko. Ugqaliselo lwenkampani kulondolozo lubonakala ekuthotyelweni kwayo nemigaqo yokusingqongileyo kunye neenzame zayo zokunciphisa inkunkuma. Ezi zatifikethi zomeleza isidima se-Energizer njengegama elithembekileyo kushishino lweebhetri.

Amanqaku okuthengisa awodwa

Iingenelo zokukhuphisana

I-Energizer inesikhundla esikhethekileyo njengenkokeli yehlabathi kubuchwepheshe bebhetri yealkaline. Intshayelelo yayo yokuqala, efana nebhetri yokuqala eyiziro-mercury yealkaline yehlabathi, ibonisa ukuzinikela okuqinileyo kuxanduva lokusingqongileyo. Oku kugxininiswa kuzinzo kwenza i-Energizer yahluke kwabo bakhuphisana nabo. Isakhono senkampani sokuvelisa iibhiliyoni zeebhetri minyaka le siqinisekisa ukuba iyahlangabezana neemfuno zabathengi kunye neemarike zoshishino. Uluhlu lwayo olubanzi lweemveliso, kubandakanywa i-Energizer MAX eyaziwayo, ibonelela kwiinkqubo ezahlukeneyo, ukusuka kwizixhobo zendlu ukuya kwi-electronics high-drain.

I-Duracell, kwelinye icala, imele ibhetri yesibini ngobukhulu eMelika. Udumo lwayo lokuthembeka kunye nokusebenza luye lwayenza igama lekhaya. Ukwaziswa kweI-Duracell OptimumIfomula iqaqambisa ukuzinikela kwayo ekwandiseni ubomi bebhetri kunye nokusebenza kwesixhobo. Ubukho bemarike obuqinileyo bukaDuracell kuqoqosho oluphuhlileyo kunye nolukhulayo luqinisa ngakumbi ukhuphiswano. Ugxininiso lwayo kwiibhetri ze-alkaline ezisebenza kakhulu zenze ukhetho olukhethiweyo kubathengi be-electronics kunye nezicelo zoshishino.

Zombini iinkampani ziyagqwesa ekwandiseni iipotfoliyo zemveliso yazo. Ugxininiso lwe-Energizer kwi-innovation kunye nokugxila kwe-Duracell kumgangatho udala indawo ekhuphisanayo eqhuba ishishini phambili. Ukuzinikela kwabo ekwabelwana ngako kuzinzo kunye nenkqubela phambili yezobuchwepheshe kuqinisekisa ukuba bahlala bephambili kwimakethi yebhetri yealkaline.

Intsebenziswano kunye neNtsebenziswano

Impumelelo ye-Energizer isukela kwintsebenziswano yayo ecwangcisiweyo kunye nothungelwano olunamandla lokusasaza. Ngokubambisana nabathengisi kunye nabasasazi kwihlabathi liphela, i-Energizer iqinisekisa ukuba iimveliso zayo zifikelela kubathengi kumazwe angaphezu kwe-140. Obu budlelwane buphucula ubukho bayo behlabathi kwaye bomeleze isikhundla sayo njengegama elithembekileyo kumandla aphathwayo. Inkampani ikwabandakanyeka kumanyathelo ahambelana neenqobo zayo ezisemgangathweni, ezinjengokukhuthaza uzinzo lokusingqongileyo kunye nokuxhasa iinkqubo zoluntu.

I-Duracell ikhulisa unxibelelwano lwayo kunyeeBerkshire Hathaway, ebonelela ngokuzinza kwemali kunye nokufikelela kwimithombo yokuvelisa izinto ezintsha. Olu dlelwane luqinisa amandla kaDuracell ukulungelelanisa iindlela zentengiso kunye nokugcina ubunkokeli bayo kwishishini lebhetri. Intsebenziswano yale nkampani inabela kwiinzame zokunceda kwiintlekele, apho inikela ngeebhetri kunye nezibane zokukhanyisa ukuxhasa uluntu oluchaphazelekayo. La manyathelo abonisa ukuzibophelela kukaDuracell ekwenzeni impembelelo entle kuluntu.

Bobabini i-Energizer kunye ne-Duracell ibonisa ukubaluleka kobambiswano ekuqhubeni ukukhula kunye nokutsha. Iinzame zabo zentsebenziswano azigcini nje ukwandisa ukufikelela kwabo kwintengiso kodwa zomeleza ukuzinikela kwabo ekuziseni izisombululo zamandla ezithembekileyo kubathengi kwihlabathi liphela.

Umenzi 3: Johnson

Isishwankathelo seNkampani

Imbali kunye nemvelaphi

Johnsoniye yakha igama eliqinileyo kushishino lwebhetri ukusukela ekusekweni kwayo. Inkampani yaqala ngombono wokubonelela ngezisombululo zamandla ezithembekileyo nezisebenzayo zokusetyenziswa kwemihla ngemihla. Ukutyhubela iminyaka, uJohnson ukhule waba ligama elithembekileyo phakathiibhetri yealkaline OEM abavelisi. Ukuzinikela kwayo kumgangatho kunye nokuveliswa kwezinto ezintsha kuye kwavumela ukuba ikrole i-niche kwimarike yokhuphiswano yehlabathi. Uhambo lukaJohnson lubonisa ukuzibophelela kwakhe ekuhambiseni iimveliso ezihlangabezana neemfuno ezahlukeneyo zabathengi kunye namashishini ngokufanayo.

Ubukho behlabathi kunye nokufikelela kwiMarike

Johnsonisebenza kwinqanaba lehlabathi, iqinisekisa ukuba iimveliso zayo zifikelela kubathengi kwiingingqi ezahlukeneyo. Inkampani iye yaseka uthungelwano oluluqilima losasazo olujikeleza amazwekazi, kubandakanya iYurophu, iAsia, kunye neMelika. Oku kufikeleleka kubanzi kuvumela uJohnson ukuba abonelele kuzo zombini iimarike eziphuhlileyo nezisakhulayo. Ngokuqonda iimfuno ezizodwa zommandla ngamnye, uJohnson uqinisekisa ukuba iibhetri zayo zihlala zifikeleleka kwaye zithembekile kuluhlu olubanzi lwezicelo. Ubukho bayo behlabathi buqaqambisa ukukwazi kwayo ukuziqhelanisa kunye nokuphumelela kwimarike ehlala itshintsha.

Iimpumelelo eziphambili

Izinto ezintsha kwiTekhnoloji yeBatri yeAlkaline

UJohnson uhlala ebonisa ubuchule bakhe kwitekhnoloji yebhetri ngokusebenzisa izisombululo ezintsha. Inkampani igxile ekudaleni ukusebenza okuphezulu kweebhetri zealkaline ezinikezela amandla ahlala ixesha elide. Uphando lukaJohnson kunye neenzame zophuhliso zikhokelele kwinkqubela phambili ekusebenzeni kwamandla kunye nokuqina. Ezi zinto zintsha ziqinisekisa ukuba iibhetri zayo zisebenza ngokugqwesileyo kwizixhobo zombini ezisezantsi kunye nezikhuphayo. Ukuzibophelela kukaJohnson ekuqaliseni izinto ezintsha kuyibeka njengenkokeli kwintsimi yebhetri yealkali abavelisi beOEM.

Amabhaso kunye nokuWona

Ukuzinikela kukaJohnson ekugqweseni kuye kwayenza yaqatshelwa kwishishini. Inkampani ifumene amawonga ngegalelo layo kwitekhnoloji yebhetri kunye nokugxila kwayo kuzinzo. La mabhaso agxininisa indima kaJohnson njengovulindlela ekuboneleleni ngezisombululo zamandla ezithembekileyo neziqondayo kokusingqongileyo. Impumelelo yayo ibonisa ukuzibophelela kwayo okungagungqiyo kumgangatho kunye nokwaneliseka kwabathengi.

Isakhono seMveliso kunye neziQinisekiso

Umthamo weMveliso woNyaka

Izibonelelo zemveliso zikaJohnson zixhotyiswe ngetekhnoloji ephezulu yokuqinisekisa ukusebenza kakuhle kunye nokungaguquguquki. Inkampani ivelisa izigidi zeebhetri ngonyaka, ibonelela uluhlu olubanzi lweemfuno zabathengi kunye nezoshishino. Lo mthamo uchukumisayo wemveliso wenza ukuba uJohnson ahlangabezane nemfuno ekhulayo yezisombululo zamandla ezithembekileyo kwihlabathi liphela. Ukukwazi kwayo ukugcina umthamo ophezulu wemveliso ngaphandle kokunciphisa umgangatho ubeka ngaphandle kwabakhuphisana nabo.

Iziqinisekiso zoShishino kunye neMigangatho

UJohnson ubambelela kwimigangatho engqongqo yoshishino, efumana izatifikethi eziqinisekisa ukuzibophelela kwakhe kumgangatho nokhuseleko. Inkampani ibeka phambili uxanduva lokusingqongileyo ngokuphumeza izenzo ezizinzileyo kwiinkqubo zayo zemveliso. Ezi ziqinisekiso zibalaselisa ukuzinikela kukaJohnson ekunciphiseni ifuthe layo lokusingqongileyo ngelixa ehambisa iimveliso ezikumgangatho ophezulu. Ukuthotyelwa kwayo nemigangatho yamazwe ngamazwe komeleza isidima sayo njengegama elithembekileyo kushishino lweebhetri.

Amanqaku okuthengisa awodwa

Iingenelo zokukhuphisana

UJohnson ugqwesile kwimarike yebhetri yealkali ngenxa yokuzinikela kwayo kwizinto ezintsha kunye nomgangatho. Ndihlala ndiyincoma indlela uJohnson agxile ngayo ekudaleni iibhetri ezisebenza ngokuphezulu ezijongana nezixhobo zombini ezisezantsi kunye nezikhuphayo. Oku kuguquguquka kuqinisekisa ukuba iimveliso zabo ziyahlangabezana neemfuno zoluhlu olubanzi lwabathengi, ukusuka kumakhaya ukuya kumashishini. Ukuzinikela kwabo ekusebenziseni amandla kunye nokuqina kubonisa ukuqonda kwabo oko bakuxabisa ngokwenene abathengi.

Ukukwazi kukaJohnson ukuziqhelanisa neemfuno zentengiso kukwanika ukhuphiswano. Ingqwalasela yenkampani ekuzinzeni ihambelana nabathengi abakhathalela indalo. Ngokuphumeza izenzo ezizinzileyo kwimveliso kunye nokupakishwa, uJohnson unciphisa impembelelo yayo yokusingqongileyo ngelixa egcina imigangatho ephezulu. Le ndlela ihambelana nenkolelo yam yokuba amashishini kufuneka abeke phambili kokubini ukusebenza kunye noxanduva.

Enye inzuzo ikukufikelela kukaJohnson kwihlabathi jikelele. Uthungelwano lwabo lokuhambisa olomeleleyo luqinisekisa ukuba iibhetri zabo ziyafikeleleka kwimimandla eyahlukahlukeneyo, kuquka iYurophu, iAsia, kunye naseMelika. Obu bukho bubanzi bubavumela ukuba babonelele kwiimarike ezahlukeneyo ngokufanelekileyo. Ndifumana isakhono sabo sokulungelelanisa iimfuno zengingqi kunye nomgangatho ongaguqukiyo uyachukumisa.

Intsebenziswano kunye neNtsebenziswano

Impumelelo kaJohnson isekelwe ngokunzulu kwintsebenziswano kunye nentsebenziswano. Inkampani isebenza ngokusondeleyo nabathengisi kunye nabathengisi kwihlabathi liphela ukuqinisekisa ukuba iimveliso zayo zifikelela kubathengi ngokufanelekileyo. Olu buhlakani bomeleza ubukho bukaJohnson kwimarike kwaye bongeze isakhono sakhe sokuhlangabezana nemfuno ekhulayo.

Bendihlala ndizixabisa iinkampani ezibuyisela eluntwini, kwaye uJohnson ungumzekelo woku ngamaphulo oluntu. Baxhasa ngenkuthalo imibutho yesisa kunye nemigudu yokunceda kwiintlekele ngokunikela ngeebhetri kunye nezibane. Umzekelo, ngexesha lezikhukula kwisiXeko saseNingbo ngo-Okthobha wama-2013, uJohnson wanikezela ngezinto eziyimfuneko kuluntu oluchaphazelekileyo. Igalelo labo e-Afrika, elijolise ekuziseni ukukhanya kwiindawo ezihlwempuzekileyo, ligxininisa ukuzinikela kwabo ekwenzeni impembelelo efanelekileyo.

Indlela yentsebenziswano kaJohnson inabela nakwizinto ezintsha. Ngokutyala imali kuphando nakuphuhliso, bahlala bephucula iimveliso kunye neenkqubo zabo. Ukugxila kwabo ekudaleni iibhetri ezithembekileyo kunye nokusingqongileyo zihambelana nombono wam wekamva eliqaqambileyo nelizinzileyo.

Ukuthelekiswa kwaBavelisi abaPhezulu aba-3

Abahluli abaphambili

Itekhnoloji kunye noTshintsho

Xa ndicinga ngeteknoloji kunye nokutsha kwishishini lebhetri ye-alkaline, i-Duracell, i-Energizer, kunye no-Johnson ngamnye bazisa amandla akhethekileyo etafileni. I-Duracell ibisoloko indichukumisa ngayoI-Duracell Optimumifomula, ephucula ukusebenza kunye nobomi bebhetri. Olu lutsha lubonelela ngezixhobo zokukhupha amanzi aphezulu, okwenza kube yintandokazi kwizicelo ezifunwayo. I-Energizer, kwelinye icala, igqame njengovulindlela webhetri yokuqala eyiziro-mercury alkaline yehlabathi. Le mpumelelo ibonisa ukuzibophelela kwayo kuzinzo ngelixa igcina umsebenzi obalaseleyo. UJohnson ugxininise ekudaleni iibhetri eziguquguqukayo ezenza kakuhle kuzo zombini izixhobo eziphantsi kunye nezikhuphayo. Ukuzinikela kwabo ekusebenziseni amandla kunye nokuqina kubonisa indlela yabo yokuvelisa izinto ezintsha.

Umenzi ngamnye ugqwesa ngendlela yakhe. I-Duracell ibeka phambili ukusebenza, i-Energizer ikhokelela kuxanduva lokusingqongileyo, kwaye uJohnson ulinganisa ukuguquguquka kunye nokuthembeka. Lo mahluko uqaqambisa indlela entsha eqhuba ngayo ukhuphiswano phakathi kwabavelisi be-OEM yebhetri yealkaline.

Ukufikeleleka kwiMarike kunye nempembelelo

Ubukho behlabathi babavelisi buyamangalisa. I-Duracell ilawula iimarike kuMntla Melika, iYurophu, kunye ne-Asiya, iqinisekisa ukuba iimveliso zayo zifikeleleka kwizigidi. Uthungelwano lwayo oluluqilima lokusasaza lubonisa impembelelo yalo kuqoqosho oluphuhlileyo nolusakhulayo. I-Energizer isebenza kumazwe angaphezu kwe-140, iyenza ibe lelinye lawona magama aziwayo kumandla aphathwayo. Ukukwazi kwayo ukuziqhelanisa neemarike ezahlukeneyo zomeleza isikhundla sayo njengenkokeli yehlabathi. UJohnson, ngelixa emncinci kancinci kwisikali, useke ubukho obuqinileyo kulo lonke elaseYurophu, eAsia, kunye naseMelika. Ukuguquguquka kwayo kwiimfuno zengingqi kuqinisekisa ukuba iibhetri zayo zihlala zithembekile kwaye zifikeleleka.

Ezi nkampani zenze ishishini lebhetri yealkaline ngokufikelela kwabo kwimarike. I-Duracell kunye ne-Energizer ikhokela kunye nothungelwano lwabo olwandisiweyo, ngelixa i-Johnson igxininise kwiqhinga lokuguquguquka ivumela ukuba iphumelele kwiimarike ezikhuphisanayo.

Amandla aqhelekileyo

Imigangatho yoMgangatho oPhezulu

Bobathathu abavelisi babelana ngokuzibophelela ekunikezeni iibhetri ezikumgangatho ophezulu. Iinkqubo zokuvelisa ze-Duracell ezingqongqo ziqinisekisa ukusebenza okungaguqukiyo, endikuncomayo ngokuthembeka kwayo. Ukubambelela kwe-Energizer kwimigangatho engqongqo yoshishino iqinisekisa ukhuseleko nokusebenza kakuhle. Ujoliso lukaJohnson kulawulo lomgangatho lubonisa ukuzinikela kwayo ekwanelisekeni kwabathengi. Inkampani nganye ibeka phambili ukugqwesa, nto leyo eye yabenza bathenjwa ngabathengi kwihlabathi liphela.

Ugxininiso lwabo olukwabelwana ngalo kumgangatho lubenza bahluke kwishishini. Nokuba zinika amandla izixhobo zasekhaya okanye izixhobo zemizi-mveliso, aba bavelisi bahlala behambisa iimveliso ezihlangabezanayo nezingaphaya kobekulindelekile.

Ukuzibophelela kuZinzo

Uzinzo ludlala indima ebalulekileyo kwimisebenzi yabavelisi. Ukwaziswa kwe-Energizer yeebhetri zealkaline zero-mercury kuphawule inyathelo elibalulekileyo elibhekiselele ekunciphiseni impembelelo yokusingqongileyo. I-Duracell iphucula ngokusebenzayo ukupakishwa kwayo kunye neenkqubo zokuvelisa ukunciphisa inkunkuma. UJohnson ubandakanya iindlela ezizinzileyo kwimveliso yakhe, ehambelana nemfuno ekhulayo yezisombululo ezilungele indalo.

Ndifumanisa ukuba iinzame zabo ziyakhuthaza. Ngokubeka phambili uzinzo, ezi nkampani azikhuseli nje kuphela okusingqongileyo kodwa zikwanxibelelana nabathengi abaxabisa izenzo ezinoxanduva. Ukuzibophelela kwabo kwikamva eliluhlaza komeleza igama labo njengeenkokeli kushishino lwebhetri yealkaline.

UDuracell, uEnergizer, kunye noJohnson baye bafumana izikhundla zabo njengetop alkaline ibhetri OEM abavelisingokusungula kwabo, ukuthembeka, kunye nempembelelo yehlabathi. Ndiyayithanda indlela ezi nkampani ziseta ngayo ibhenchmarks kumthamo wemveliso, iziqinisekiso, kunye nozinzo. Ukuzinikela kwabo kumgangatho kuqinisekisa ukuba iibhetri zabo zinika amandla izixhobo ngokufanelekileyo kuzo zonke iinkqubo ezahlukeneyo. Ukusebenzisana nezi nkokeli zoshishino kuqinisekisa ukufikelela kwizisombululo zamandla ezithembekileyo. Ingaba i-Duracell's performance-driven approach, ukuqhubela phambili kwe-Energizer yendalo, okanye iminikelo ka-Johnson eguquguqukayo, aba bavelisi baqhubeka nokubumba ikusasa lamandla aphathwayo.

FAQ

Yintoni eyenza iibhetri zealkaline zahluke kwezinye iintlobo zeebhetri?

Iibhetri zealkaline zisebenzisa i-zinc kunye ne-manganese dioxide njengenxalenye yazo ephambili. Olu qulunqo lubonelela ngamandla amakhulu oxinaniso lwamandla xa kuthelekiswa nezinye iintlobo zebhetri ezifana neebhetri ze-zinc-carbon. Ndihlala ndibuxabisa ubomi babo beshelufu ende kunye nokukwazi ukwenza kakuhle kuzo zombini izixhobo eziphantsi kunye ne-high-drain. Ezi mpawu zibenza balungele usetyenziso lwemihla ngemihla, olufana nezibane, iiremote control, kunye nezinto zokudlala.

Kutheni i-Duracell, i-Energizer, kunye noJohnson zithathwa njengabavelisi abaphezulu?

Ezi nkampani zigqwesa ngenxa yokuqamba izinto ezintsha, amandla emveliso, kunye nokufikelela kwihlabathi liphela.Duracellikhokelela kunye neemveliso zayo eziqhutywa yintsebenzo njengeI-Duracell Optimum. Ukunika amandlaibalasele ngenkqubela phambili yendalo esingqongileyo, kuquka nebhetri yokuqala eyiziro-mercury alkaline.Johnsonigxile kwizinto ezininzi kunye nokuzinza, ukuqinisekisa ukusebenza okuthembekileyo kuzo zonke izixhobo ezahlukeneyo. Ukuzibophelela kwabo okwabelwana ngako kumgangatho kunye nozinzo kubenze baba nesikhundla esiphezulu kwimarike.

Ingaba iibhetri zealkaline ziyichaphazela njani indalo esingqongileyo?

Iibhetri zealkaline zineempembelelo zokusingqongileyo ezisezantsi xa kuthelekiswa neentlobo zebhetri ezindala. Iibhetri zale mihla ze-alkaline, njengezo zisuka kwi-Energizer, azinamekyuri, nto leyo enciphisa inkunkuma enetyhefu. Ndiyakholelwa ukuba abavelisi abafana noJohnson kunye noDuracell nabo bafaka isandla ngokuphucula iinkqubo zokuvelisa kunye nokusebenzisa izinto ezinokuphinda zisetyenziswe. Ezi nzame zihambelana nemfuno ekhulayo yezisombululo zamandla e-eco-friendly.

Ingaba iibhetri zealkaline zinokuphinda zisetyenziswe?

Ewe, iibhetri zealkaline zinokuphinda zisetyenziswe, nangona inkqubo ihluka ngokwengingqi. Abavelisi abaninzi, kuquka uJohnson, bakhuthaza ngokusebenzayo amanyathelo okuhlaziya. Ndiyifumana iyakhuthaza into yokuba ezinye iinkampani zide ziphande iindlela zokuguqula iibhetri ezisetyenziswa kanye zibe zezo ziphinda zitshajwe. Ukurisayikilishwa kwakhona kunceda ukunciphisa inkunkuma nokubuyisela imathiriyeli yexabiso, igalelo kwikamva elizinzileyo.

Zeziphi izixhobo ezisebenza kakuhle ngeebhetri zealkaline?

Iibhetri zealkaline zisebenza kakuhle kakhulu kwizixhobo ezifuna amandla angaguqukiyo. Ndihlala ndibancomela kwiitotshi, iiwotshi, iiremote control, kunye noonomathotholo abaphathwayo. Ukukwazi kwabo ukuphatha zombini i-low-drain kunye ne-high-drain applications yenza ukuba ibe yinto eguquguqukayo. Kwiimfuno zokusebenza eziphezulu, iimveliso ezifana neDuracell Optimum okanye i-Energizer MAX lukhetho oluhle kakhulu.

Ndizigcina njani iibhetri zealkaline ukwandisa ubomi bazo?

Ugcino olululo lubalulekile ekugcineni ukusebenza kwebhetri. Ndihlala ndicebisa ukuba zigcinwe kwindawo epholileyo, eyomileyo kude nelanga elithe ngqo. Kuphephe ukuxuba iibhetri ezindala kunye ezintsha kwisixhobo esinye, njengoko oku kunokubangela ukuvuza. Abavelisi abafana neDuracell kunye ne-Energizer bakwacebisa ukuba kususwe iibhetri kwizixhobo ukuba aziyi kusetyenziswa ixesha elide.

Ngaba iibhetri zealkaline zikhuselekile kubantwana?

Iibhetri zealkaline zikhuselekile xa zisetyenziswa ngokuchanekileyo. Nangona kunjalo, ndihlala ndicebisa ukuba zigcinwe ngaphandle kokufikelela kubantwana abancinci. Ukuginya iibhetri kunokubangela ingozi enkulu. Abavelisi abaninzi, kuquka uJohnson, bayila ukupakishwa kwabo kunye nokhuseleko lwabantwana engqondweni. Soloko ugada abantwana xa besebenzisa izixhobo ezisebenza ngebhetri.

Ndilukhetha njani uphawu lwebhetri yealkaline?

Ukukhetha uphawu oluchanekileyo kuxhomekeke kwiimfuno zakho ezithile. Ukuba ubeka phambili umsebenzi,Duracellinikeza iinketho ezithembekileyo kwizixhobo eziphezulu zokukhupha. Kubathengi abakhathalela indalo,Ukunika amandlaibonelela ngezisombululo ezingenamekyuri nezizinzileyo.Johnsonigqwesile kwizinto ezininzi kunye nokufikeleleka, oko kuyenza ibe lukhetho olukhulu lokusetyenziswa kwemihla ngemihla. Ndicebisa ukuba uqwalasele iimfuno zesixhobo kunye nexabiso lakho lomntu xa ukhetha uphawu.

Kufuneka ndenze ntoni ukuba ibhetri yealkaline iyavuza?

Ukuba ibhetri iyavuza, yiphathe ngononophelo. Ndicebisa ukugqoka iiglavu kunye nokucoca indawo echaphazelekayo ngomxube wamanzi kunye neviniga okanye ijusi yelamuni. Lahla ibhetri eyonakeleyo ngokwemigaqo yendawo. Ukuthintela ukuvuza, soloko usebenzisa iibhetri ezikumgangatho ophezulu ezifana nezo zivela eDuracell, Energizer, okanye uJohnson, kwaye ubeke endaweni yazo ngaphambi kokuba ziphelelwe lixesha.

Kutheni kufuneka ndithembe iibhetri zealkaline ezivela kubavelisi abaphezulu?

Abavelisi abaphezulu abafana noDuracell, i-Energizer, kunye noJohnson banamashumi eminyaka yamava kunye nerekhodi eqinisekisiweyo. Iimveliso zabo zivavanywa ngokungqongqo ukuqinisekisa ukhuseleko nokuthembeka. Ndiyazithemba ezi mpawu kuba zihlala zizisa iibhetri ezikumgangatho ophezulu ezihlangabezana nemigangatho yoshishino. Ukuzinikela kwabo ekuveliseni izinto ezintsha kunye nozinzo komeleza ngakumbi ukuthembeka kwabo.